Tools / Free and practical
A clearer view
of your next decision.
Work through an order-contribution scenario or review a store with a practical checklist.
COD contribution calculator.
Illustrative defaults, not results from my stores. All money inputs use Pakistani rupees.
After the variable costs entered; before overhead, taxes, payment fees and other costs.
- Delivered revenue
- Delivered orders
- Returned orders
- Shipping + returns + packaging
- Contribution before ad spend
- Contribution / dispatch
Calculation and assumptions
Delivered orders = dispatches × delivery rate. Revenue = delivered orders × selling price. Contribution = revenue − delivered product costs − outbound shipping on all dispatches − packaging on all dispatches − extra fees on returns − advertising spend.
Returned goods are assumed recoverable at no additional product loss. Every undelivered order is treated as returned, with no pending cohort. A negative “contribution before ad spend” means the scenario already loses money before acquisition.
The store review checklist.
Use this to guide a first pass. Your selections remain on this page until you leave or reload it.
Let’s connect the dots
Have a store to build.
Or a business to improve?
Start with the problem. We can work out the right scope.