Muhammad Farooqui — e-commerce manager. I read your whole funnel — ads, product pages, cart, COD — and pinpoint the layer that's actually broken. Then I fix it myself — strategy, design and build. You deal with one person, and that person is accountable.
An agency tunes the ads. A developer tweaks the theme. Nobody owns the gap in between. I read the whole stack first — then put the right hands on the one layer that's actually costing you.
Accounts structured for learning, not guessing. I audit before I spend, cut what's dragging, and move budget to what the data already proves.
Meta creates demand. Google catches the people already searching for what you sell — and they usually buy faster.
Hand-written Liquid, not drag-and-drop. That's how a store gets features its theme was never designed for.
Every element on a product page either removes a doubt or adds one. I design for the first kind.
In cash-on-delivery markets, a sale isn't a sale until it's delivered. The back end matters as much as the ad.
Twenty seconds, no form. The first "no" is usually where I'd start looking.
01 · AdsDo people click your ads?
02 · Product pageDo visitors add to cart?
03 · CheckoutDo carts turn into orders?
04 · DeliveryDo most COD orders get delivered?
No templates, no "install this app and hope". Here's what I've engineered on live stores, and how each piece works.
The biggest question in online eyewear is "will it suit my face?" So I built a camera-based try-on into the product page itself — the 3D model, the face tracking and the Shopify integration.
A 30-day audit showed a healthy 4.20% account CTR — people were clicking. The leak was the website. That finding is why I rebuilt the store instead of raising the budget.
In the account shown: 3,295 website purchases at an average Rs 748 per purchase, across 11 campaigns.
Most agencies put a senior person on the sales call and hand your store to a junior. Here it's the opposite: I diagnose, I design the strategy, I build. My team at Farooqui Inc only supports routine execution, under my direction.
I go through your ads, store, cart and order flow myself and find the layer that's actually leaking.
Ads, Shopify code, product pages, cart logic, CRO and operations systems.
Nothing reaches your live store or ad account without my review. One person stays accountable.
The question every store owner should ask before hiring anyone: "will this break what already works?" Here's how I make sure it doesn't.
I study your ads and store first. No changes until I understand what's working.
You get a written plan. Nothing gets built until you've agreed to it.
All work happens on a duplicate theme. You review it through a preview link while your live store keeps selling.
Each section carries its own styles. A change on one page can't quietly break another.
Fluid sizing that adapts to any phone, and hover effects only where a real mouse exists.
Files, metafields and conventions are written down. You're never dependent on me to understand your own store.
Ads, store, product pages and cart — I find where the money leaks.
A clear plan with priorities. You approve before anything is built.
Hand-coded on a duplicate theme, reviewed by you through a preview link.
Go live, measure on fixed test windows, then scale what's proven.
Every engagement starts with a clear scope, so you know exactly what you're getting before work begins.
I personally review every layer and show you exactly where sales are leaking.
I build it myself — custom sections, product pages and cart logic, coded for your store.
Ongoing growth led and run by me, with Farooqui Inc support on routine execution.
Need courier, COD and reconciliation set up too? See all services ↗
I'm Muhammad Farooqui, an e-commerce manager. I write code, I run ads, and I've managed PKR 14 crore+ in ad spend across platforms — so when I look at a store, I see the whole system: the creative, the click, the page, the cart and the delivery.
That's why I build features most stores buy as apps — try-on, smart carts, custom product pages — by hand. Owning the code means owning the result.
I also run Farooqui Inc — a small team that handles routine execution, covering both Pakistan and US business hours, so I can stay on strategy and the hands-on work. You always deal with me, and I'm accountable for the result.
Let's talk about your store →A product-page review should begin with what the customer needs to decide, then move to the interface.
Read ↗Courier filesDispatch, delivery and remittance are different events. Your reporting should treat them that way.
Read ↗P&L roomA useful order-level view follows what was collected and what it cost to collect it.
Read ↗An e-commerce manager owns the whole path from ad to delivered order: the ads that bring traffic, the store and product pages that convert it, the cart and checkout, and the operations behind cash-on-delivery orders. Instead of hiring a separate ad buyer, developer and CRO consultant, you get one person who sees how every layer affects the others.
No. All work is built on a duplicate theme and shared with you through a preview link. Your live store stays untouched until you approve the changes.
Yes, including older and heavily customised themes. New sections are hand-coded in Liquid with their own scoped CSS, so they fit into what you already have without breaking other pages.
Yes. The diagnosis, strategy, design and build are done by me. A small team at Farooqui Inc supports routine execution under my direction, but I am the one you deal with and the one accountable for the result.
Yes. The team covers both Pakistan and US business hours, so international clients get responses during their working day.
No. Ads are one layer. Many stores have ads that perform well but a website that loses the customer, so the work covers the store, product pages and cart as well.
Book a call. The first step is an audit of your ads and store, followed by a written plan you approve before anything is built.
Reach out directly — I reply personally.
Fastest way to reach me
Send a WhatsApp with your store link — I'll tell you where I'd look first.
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