Context
A gadget store has a very different catalogue and purchase journey from fashion or eyewear — more specs, more compatibility questions, more “will this work with my phone?” messages. The same need remains: connect the store, the advertising and the operations.
The scope
- Catalogue and product presentation.
- Storefront work and the buying journey.
- Advertising connected to product and fulfilment decisions.
- Day-to-day store operations.
The AI support assistant
Repeated pre-sale questions eat into a small team’s day. The answer was a self-contained AI customer-service chatbot with two sides:
- An admin panel where the team enters products, policies and FAQs.
- A customer chat that answers from that data — not from guesses.
What this overview establishes
This overview defines the scope of the work without presenting unverified revenue, return rates or advertising improvements as outcomes.